Marketing - Articles & Databases

ABI/INFORM
Indexes and abstracts over 1,300 business journals, including 350 English-language foreign publications. Full text and full image articles are available for about 600 of these titles. Also, information on 60,000 companies.
ABI/INFORM TRADE & INDUSTRY
Search more than 750 business periodicals and newsletters with a trade or industry focus. Provides users with the latest industry news, product and competitive information, marketing trends, and a wide variety of other topics.
AD AGE DATACENTER    
This database contains advertiser family trees, "Agency Reports", "100 Leading National Advertisers," and spending by brand and media type. View advertising dollars spent by brand and media type as well as Marketer, Media, Agency, and Digital Family Trees. Also includes latest Creativity Awards reports.
Limited to 1 simultaneous user. On-Campus use only. See Reference Desk for login .
BUSINESS SOURCE COMPLETE  
This database, contains 2,804 full text scholarly journals and business periodicals covering management, economics, finance, accounting, international business, etc. This database also includes detailed company profiles for the world's 5,000 largest companies.
EUROMONITOR PASSPORT
Euromonitor provides international industry data including market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector. Country reports filled with in-depth analysis on both developed and emerging national markets. Each report provides qualitative commentary on sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts. Global reports are included assessing the key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy. Company profiles include analysis of the top international players in the industry, compiled in a standardized format for cross analysis.
IBISWorld
Industry market research reports covering over 700 NAICS (North American Industry Classification System) classified industries at the 5 digit level. These industry intelligence reports include key statistics, market characteristics, industry segmentation, industry conditions, key competitors & market share, performance analysis, key success factors, and 5 year forecasts & forecast analysis. Also included in this database are over 8000 public company research reports on US, Canadian and globally traded public companies.
MEDIAMARK RESEARCH INC. - University Reporter  
University Reporter provides summary tables of key audience and product usage data from a national probability sample of 25,000+ households. 
First time users:  Register for a Free Account. Use your  Bryant email address and this code: 477SH3R1  for registration. An e-mail with a validation link will be sent to your e-mail account, which you must click in order to get access to University Reporter data. (5 simultaneous users)
MINTEL OXYGEN
Full-text access to consumer data and industry information, i ncluding size, segmentation and forecasts  for  US and limited international markets. Includes daily updates on the hottest issues affecting key consumer markets and the economy. Agree to terms of service to enter database. 
STATISTA
Statista is a statistic portal that integrates data on over 80.000 topics from over 18,000 sources. Data sources include market research reports, trade publications, scientific journals, and government databases. For each statistic, Statista provides available meta data including but not limited to source, release date, number of respondents, and any other relevant details to facilitate verification of all statistical information available on Statista .com.

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For further assistance, contact:
Rachael Juskuv, Research and Instruction Librarian
rjuskuv@bryant.edu
(401) 232-6299 or IM a Librarian

Subject Specialities: Africana/Black Studies   - Asian Studies   - Communication  -  Global Supply Chain Management - Legal Studies - Marketing