Marketing - Reference Resources 

Print reference materials can be found on the first floor of the library in the low bookshelves. Online reference materials can be accessed on and off-campus. To access online materials off-campus use your Bryant usename and password to log in.

Ad $ Summary
REF HF 5801 .A18 2009

Advertising Redbooks
REF HF 5805 .S7

Business Rankings Annual
REF HG4061 .B89

Demographics USA (County Edition)
REF HF5415.1 .D46

Encyclopedia of Major Marketing Campaigns 

The Entertainment, media & advertising market research handbook
VIEW ONLINE

European marketing data and statistics
REF HA1107 .E87  

The Lifestyle Market Analyst
REF HF 5415.33 .U6 L54 2007

Market Share Reporter  
REF HF 5410 .M35

SRDS. Standard Rate and Data Service
REF HF5905 .S723

RedBooks

 

Encyclopedia of major marketing campaigns  

Standard Rate and Data Service

 

NEED MORE HELP?

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For further assistance, contact:
Rachael Juskuv, Research and Instruction Librarian
rjuskuv@bryant.edu
(401) 232-6299 or IM a Librarian

Subject Specialities: Africana/Black Studies   - Asian Studies   - Communication  -  Global Supply Chain Management - Legal Studies - Marketing