Marketing - Websites

Associations | Consumer Analysis | Directories | Market Research


American Marketing Association
One of the largest and most well-known of professional associations for marketers. Includes full text articles and reports on hot topics in marketing and a dictionary of marketing terms . Also included are toolkits to Market Research and more. 

American Advertising Federation
A trade association representing 50,000 professionals in the advertising industry. The AAF sponsors a National Student Advertising Competition. Information on starting a student chapter is provided on the site.

Business Marketing Association
The association for B2B marketing. Contains some free full text articles .

Direct Marketing Association
Site of the largest trade association for businesses interested in direct, database, and interactive global marketing.

Consumer Analysis

American Customer Satisfaction Index
An economic indicator measuring satisfaction with the quality of products and services available to consumers. Developed by the National Quality Research Center (NQRC) at the University of Michigan.

American FactFinder
Profiles of general, social, and economic characteristics for a particular city, town, or county in the United States.

Consumer Expenditure Survey
Survey results on the buying habits of American consumers.

Google Consumer Barometer

Data in the Consumer Barometer is pulled from two sources - the core Consumer Barometer questionnaire, which is focused on the adult online population, and Connected Consumer Study, which seeks to enumerate the total adult population and is used to weight the Consumer Barometer results.

National Retail Federation
The NRF is the major trade association for the retail industry.  Click on the Industry Information tab to view consumer trend data and retail industry research.  Some data is available for free to non-members.

Population Reference Bureau
The PRB collects and makes available data and information on population, health, and the environment.  Click on the datafinder , tab to locate world and U.S. data on topics such as population characteristics, housing, labor force and more.  The publication section of the site provides access to more data in publications such as the  data sheets , the PRB Reports on America , and the Population Handbook .

Segment Solutions
See types of consumers by zipcode and segmentation. Consumer lifestyle segmentation shows behavioral information for shopping, financial and technology preferences and media habits.

Stats America
StatsAmerica is a service of the Indiana Business Research Center (IBRC) at Indiana University's Kelley School of Business. This resource contains data sets from federal and state sources in the United States.

YouGov Consumer Profiles

The YouGov Profiles database is a continually updated marketing database. They collect the data from their own surveys located on their website. Data is colleted from about 4 million people worldwide. This tools shows data from the US, UK and Germany.

Directories & Gateways
Research and trend analysis from the site that claims to be "....the most comprehensive database of e-business and online marketing statistics in the world." This is a subscription service, but some of the information is offered free.

The GreenBook
A directory of worldwide marketing research and focus group companies.

Includes the International Directory of Market Research Organizations (IDMRO) and the Market Reserach Reports Database which carries 50,000 abstracts of market research reports and sources.

Market Research Reports
See the Insights reports for free access to some timely marketing reports.
A site that scans the globe for emerging trends and creating a free monthly Trends Briefings. Sign up for the Trends Briefing is free, other materials from this website are fee-based.


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For further assistance, contact:
Rachael Juskuv, Research and Instruction Librarian
(401) 232-6299 or IM a Librarian

Subject Specialities: Africana/Black Studies   - Asian Studies   - Communication  -  Global Supply Chain Management - Legal Studies - Marketing